News & trends to help
your business to grow in Germany

Segmenting the market is a task that consists of dividing a specific market into small homogeneous groups of customers. Its fundamental objective is to be able to accurately determine the needs of each group, so that the company can better serve them, offering each of them an appropriate product or service.

The appropriate choice of financing terms is critical to having a good balance of payments and thus becomes something fundamental to the company. We know that we need to finance the company's assets, but do we finance current or non-current assets? 

The Republic of Malta is an island country member of the European Union (EU), densely populated, consisting of an archipelago and located in the center of the Mediterranean. Its location which puts it between Italy to the North, Tunisia to the East, and Libiya to the South – provides an enviable crossroads for global shipping routes. Since 1964 it is independent and has joined the EU in 2004. In 2011 (at the last official census), the country had a population of 452,215 inhabitants with a population density of 1,431 habitants per km2, the highest among the countries of the European Union. 

Germany is one of the main economic hubs of Europe, and its cultural significance for being an ideal place to do business in allows for many international firms to set up offices or subsidiaries in the country. However, incorporating a business in Germany can be a tricky affair because there are a lot of nuanced variances among various types of companies operating there.

You can say that information is the raw material of marketing. It is the fundamental tool through which companies can meet viable demand and achieve their sales targets. Normally, access to such information is hard and requires expert teams that engage in a through market research. This market research, which uses both primary and secondary information, in turn provides the organization with information regarding the deployment of a potentially successful marketing regime.

Since the inception of social media, the very fabric of online interaction, and internet as a whole has changed. Each of the social media websites boasts of billions of page views on a daily basis. Such reach and activity on these platforms has made them into havens for social media marketing. Here are some of the top reasons why your business should have a social media presence.

Direct marketing is a form of marketing that is based on the integration of customers with the generation of leads, sales and opportunities. Channels and tools used in this field of marketing have evolved from traditional means such as mailings, phone calls, sales cold calls, brochures, among others, to new formulas that facilitate today new technologies, as is the case of email marketing or advanced telemarketing.

France is one of the biggest economies in the world with a Gross Domestic Product of USD 2.8 trillion. Furthermore it has recently rebounded from the slight recessive run in 2014 and is showing veritable signs of a sizeable economy that is looking to get even bigger.