News & trends to help
your business to grow in Europe

Comprehensive strategies and tips to evaluate your market potential and find the business partners you need to expand to Germany

Stability and a steady increase in growth are economic qualities of Germany that makes it an ideal location to begin branching out into the European market. The country is the 4th largest economy in the world and largest consumer market in the European Union (EU). Market expansion in Germany means a significant presence in the EU market. 

Comprehensive strategies and tips to successfully incorporate a business in Germany.

Planning for expansion of your business into the European market, you will want an economically stable location. Germany is the best location for your sales office, with economic stability and enough buying power to launch your growth into the European market. Germany has a progressive economy and is in the forefront of technological innovations in the region. 

There are two unique marketing strategies in play nowadays: conventional media (TV, radio, magazines and print advertising) and digital media (Internet advertising and social networks). Each has its own pros and cons that should be identified to prior to gauging their effectiveness for a given marketing campaign.

One of the most important decisions in the internationalization process of a company is the adequate selection of the markets to which to expand to. In the process of identifying and analyzing markets that are more attractive to an exporting company, conducting market studies represents an essential tool for expanding and contrasting information on the analyzed country market. This information that will be very useful to test the convenience of marketing the product in that market and to design the strategy of penetration in it.  

Most business leaders agree that it is a challenge to coordinate campaigns between marketing and sales teams while giving each team the freedom to succeed in their roles. But what if there were a way to perfect coordination between sales and marketing while deepening the connection to individual customer accounts at the same time? Impossible, right? Not really.

The choice of the how one enters in foreign markets is one of the most important decisions in the international expansion strategy of a company. This decision will have direct effects on the results obtained in the new markets.

Many companies have launched products or services focused on a particular sector of society to only discover that their customers really had a very different profile. Knowing who needs the fruit of your labor is one of the starting points of any business project and a critical component of market entry strategy.

In recent times, the rapid evolution of social media has reshaped quite a few conventions, and marketing is no different. Social media marketing, is rapidly coming out of the fringes and taking center stage in the integrated marketing strategy of various brands across the world. In fact, according to Hubspot, social media now produces more than double the marketing leads obtained from conventional sources like telemarketing, trade shows, PPC and direct mail.

Since the advent of social networks, the very nature of online interactions, and the internet as a whole has transformed. Every day, billions of individuals utilize social platforms like Google Plus, Twitter and Facebook to stay connected with their followers and friends on the go. So, the colossal number of daily page-views that ensue from such activity have led advertising professionals to realize the mushrooming potential of these networks in the arena of marketing.

Online marketplaces are an option that may be interesting for companies that want to sell on the Internet and generate business in the field of electronic commerce. Marketplaces are a kind of online shopping portal, where you can find products served by different companies, but under the umbrella of a single brand that serves sort of like a shopping mall.

Here we present the most common mistakes that have been on the rise in marketing department’s quest for effective lead generation.

The most important challenge a marketing executive must face is to determine the most effective mix for quality leads at the lowest possible cost. Lead generation has become a major activity of marketing departments and responsibility in this aspect increases as the company starts growing.

The eighth wonder of the world, Internet, has made a real revolution in terms of economic organization and management. Throughout the world, a two-digit annual growth rate of Internet users is observed. As a result ecommerce, the business of selling products and services on the internet, is gaining increased momentum.

A growing number of companies around the world have begun to see the importance of market share, not only at the national or domestic market, but also in the global market. Furthermore, success in international ventures may increase the total volume of a business and reduce associated costs.

It takes a lot of research and a viable business plan to ensure that your bid for international expansion pays off. If you plan to introduce your business to an international market, whether by an export regime or via expansive policies, you are doing so at the right time. Demand for quality goods and services is increasing in the world and with the advent of global supply chains, numerous free trade agreements and technical advances in the transportation and telecommunication sectors, doing business internationally has become a lot easier.