You can say that information is the raw material of marketing. It is the fundamental tool through which companies can meet viable demand and achieve their sales targets. Normally, access to such information is hard and requires expert teams that engage in a through market research. This market research, which uses both primary and secondary information, in turn provides the organization with information regarding the deployment of a potentially successful marketing regime.
Topics: Advisory
Direct marketing is a form of marketing that is based on the integration of customers with the generation of leads, sales and opportunities. Channels and tools used in this field of marketing have evolved from traditional means such as mailings, phone calls, sales cold calls, brochures, among others, to new formulas that facilitate today new technologies, as is the case of email marketing or advanced telemarketing.
Topics: Advisory
Topics: Advisory
Topics: Advisory
Whenever you are looking to expand your business internationally, it is important to be sure of doing your research on the local customs and etiquettes of the said country. So, if you are looking to develop your company’s influence in Germany, here are some critical points to take note of.
Topics: Advisory
In recent years, specifically in the Eurozone, Germany has become one of most popular destination to invest in. Every year, billions of dollars in Foreign Direct Investment (FDI) are poured into the country by businesses across the globe. Here are some top reasons why you should join the club and invest in Germany.
Topics: Advisory
In the coalition agreement of the three major parties of Germany, it was already announced last year: “Renewable energy is the future and an important part of the environmental policy of the Federal Republic of Germany, as well as an important economic engine.”
Topics: Advisory
